
We have a product for the soles of our feet, for our cuticles, under our eyes, our eyelids, skin care for men, for women, for babies, but because we dare not utter "the word", there isn't the need for Intimate Grooming? I whole-heartedly disagree on behalf of 51% of the population. My personal mission is to get Intimate Grooming products integrated into the beauty rituals of as many women as I can, as fast as I can. Because women deserve to beautify and glorify.
I have a background in the beauty business. I own a company called Creed Strategic Imaging. We create, build, fix, reinforce brands and have had many a success for businesses on the Fortune 500 list, and some so small, you'd need a since to find them. Clients have included Aveda, Aramis, Hard Candy, and most recently, I created Rodan & Fields a dermatology brand recently bought by Estee Lauder. So creating SweetSpot Labs from inception to today is familiar territory. But that doesn't excuse why this category (Intimate Grooming) has been relegated to a problem versus a celebration. Here's how I got to where we are today: